• PR/marketing audit + competitor benchmarking 

  • Industry research + product positioning 

  • Communications strategy recommendation + actionable plan 

  • Development of communications process + infrastructure 

  • Training internal communications teams 

  • Website/product UI/UX evaluation + consulting

  • Communications Strategy Execution

    • PR Planning

    • Messaging, positioning + talking points

    • Account management

    • Content creation (news announcements)

    • Media relations + outreach 

    • Earned press coverage

  • Crisis management

  • Content strategy + distribution  

    • Management of owned content channels 

      • Editorial + campaign planning​

      • Content creation, production + editing 

    • Grow a network of third-party distribution partners and collaborators 

  • Social media strategy + recommendations   

    • Content planning + development  

      • Owned channels  (Twitter, LinkedIn, company blog)

      • Third-party channels ​(podcasters, Youtubers, bloggers, virtual events) 

  • Conference/event strategy + execution​

    • Topic development​

    • Speaker submission / panel organization

💡 Allocate 30 minutes to start the PR process using our Assessment Questionnaire as a framework. 💡